Inside the Mind of Today's Patient

Knowing exactly what a patient is thinking, feeling and doing at the doctor’s office is crucial information for life sciences brands to develop the most effective messaging that resonates with patients and drives action. PatientPoint, in partnership with market research leader OnePoll, surveyed 2000+ Americans to better understand their behaviors and attitudes at the doctor's office. See what they had to say.

Key Insights Include:

54% of patients rely on their doctor for information about their symptoms/condition.

75% of patients trust products that their HCP mentions or that they see advertised in the doctor’s office.

59% of patients wished their healthcare provider gave more educational materials on their symptoms/condition.