The Point of Point of Care

As a life sciences marketer, you're increasingly being asked to do more with less. Learn why Point of Care is a must-have component of an omnichannel marketing plan that delivers category leadership and cost-effective brand conversions.

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Discover how Point of Care can drive action and increase health outcomes for your company.

Key Insights Include:

- 84% of patients are more likely to ask their doctor about an ad they saw in the doctor’s office.

- 51% of patients said seeing relevant brand messages in the doctor’s office about a specific treatment option would compel them to ask about that treatment.

- 88% of physicians feel comfortable/are neutral offering patients information from brands if it helps better educate them on their condition.