The Point of Point of Care
As a life sciences marketer, you're increasingly being asked to do more with less. Learn why Point of Care is a must-have component of an omnichannel marketing plan that delivers category leadership and cost-effective brand conversions.
84% of patients are more likely to ask their doctor about an ad they saw in the doctor’s office.
51% of patients said seeing relevant brand messages in the doctor’s office about a specific treatment option would compel them to ask about that treatment.
88% of physicians feel comfortable/are neutral offering patients information from brands if it helps better educate them on their condition.